The Truth about Sports Products…..FINALLY!!
Here’s my take…
Ok so there was a program on the other week about Sports Products and if they really do everything they claim…in other words “does it do what it says on the tin”??
I was under no misconception that the sports fuelled drinks are laden with sugar….but even still the program shocked me.
South Africa 1930 was when the first ever “sports drink” was made and since then the drinks have been mainly tested on “Athletes” and not the general public, whom are more likely to buy and it is who the advertisers are aiming at. Last year (2011) £1/4 billion was spent on sports products like this.
Whats actually quite scary is that Powerade (alongside McDonalds) are the Official Sponsers for the London 2012 Olympics and there re numerous adverts out there with professional sports people promoting these drinks…they say a lot about “Hydration” and then this of course convinces people “oh yeah I must have this drink…if the athletes say” < but thats the problem…..we are NOT top elite athletes (yeah we are all athletes in our own right….but not to their level) …..what also concerns me is that in these adverts it will have an effect on “kids too” (even though these companies have claimed they are not aiming it at under 16s) as they will see their “heros” and famous sports people drinking these drinks and they will think “OMG I need to drink that and then I can be like that” < clever advertising from these companies…BUT why dont we get more clever and play them at their own game?
Powerade has Electorlytes (salt to us) that has NO effect on the body…and also Carbs (in sugar form to us – but they dont always show this on their labels..wonder why) that creates an effect but takes hours to show…and only really shows very little effect…not really worth it!!….oh by the way did you know Powerade is also made by Coca Cola…hmmm says a lot doesnt it.
Lucozade Sport next – there is NO evidence to say that these “carb” drinks actually help…..OK OK for Endurance Sports ppl…yeah maybe but for the mass general public…you would be better to avoid and you will be thinner and fitter…dont waste ya ££.
In a 500ml bottle of Lucozade (32g carbs) there is 8 teaspoons of sugar!!! Thats 1/3 of the daily amount for kids…..NOT good for energy requirements!! You see people swigging this after a little bit of exercise…it really is not going to help.
Be honest would you put 8 teapsoons of sugar in any drink?? NOOO of course you wouldnt…so why drink one that contains that many??? WHY?? Well more than likely because they DONT state this and YOU dont know….well now you do 😉 x
The Sports Drinks are clever in the fact they say “Sugar Free” and that they are good for you < could it be anymore misleading…they are all artificially sweetened “zero” sugar!!
I mentioned about Powerade using “hydration” before…..why are humans the only ones who seem to need to be TOLD to drink??…..De-Hydration is NOT a disease…it is a biological response to exercise.
You should LISTEN to YOUR Body and Drink for YOUR Thirst….we are all individuals
In 2010 during the London Marathon a 22yr old Fitness Instructor died from drinking TOO much water whilst completing the Marathon…..and it is said that 1 in 3 people PLAN to drink to much…for fear of dehydration.
Since the Marathon Started:
16 people in the world have died and 1600 have been critically ill from TOO MUCH fluids during Marathons……
Now I am NOT saying…dont drink….well avoid any “Sports”Drinks….but what I AM saying is…DRINK FOR YOU….and YOUR THIRST! We are all different and we all require different amounts of fluids…throughout the day….of course we need to be safe and keep hydrated….but to what suits YOU and not everyone else.
Remember there is NO evidence (in general public) to show these sports drinks actually work…..you wouldnt buy a car if you werent sure if it was going to start would you???
WATER WATER WATER < it really is all you need!!!
Dont be fooled by the “claims” that these sports drinks seem to make…..unless you are planning on competing in the next Olympics in 2016….then I wouldnt waste your money!!!